Five Text Tips For Getting More Clients To Your Restaurant
Posted by Raymond P. Hathaway III | Food and Drinks | Posted on June 6th, 2012
Running a lucrative restaurant necessitates that you attract repeat customers. From familiar faces visiting a handful of times per week to households that show up monthly, they are the life’s blood of your business; without them, your restaurant can’t survive, much less flourish.
There are many ways to persuade folks to go to your eatery. For instance, marketing in local coupon packs, mailers, and circulars can be successful. You can additionally offer internet ordering, free Wi-Fi accessibility, and similar features.
One marketing technique that very few restaurant managers are currently employing is text message marketing; it provides you a way to get to your clients on their mobile phones and other cellular devices.
By introducing offers they find persuasive, you can persuade them to visit – sometimes within a few minutes of receiving your texts.
In the following paragraphs, we will present five savvy SMS marketing tactics which will bring clients back to your establishment. While each one alone may boost your sales, putting into action the whole list will provide much better results.
#1 – Text Subscribers Before Meals
Many people eat at specific times every day. As an example, they might consume lunch at noon or soon after, and eat dinner around 6:00 or 7:00 p.m. If you may get to your clients with text campaigns when they’re thinking about their meals choices, you could convince them to choose your restaurant. In reality, you may be able to change their minds depending on your offer (e.g. 30% off, free drinks, etc.).
Group text messaging permits you to send planned communications. You may set up your offer in the early morning, and have your SMS provider’s system distribute it at 11:00 a.m., prior to lunch.
#2 – Advertise Deals Online
There is a pretty good chance you will run special offers one or more times a week. Advertise them on your internet site, and make an SMS list for interested clients. This lets you focus your texting specifically on a tightly-targeted group of people.
Amid restaurant managers who use group text advertising to showcase their venues, many keep a single contact checklist; this strategy is a lousy idea since it dilutes a list’s response to each communication delivered.
Consider that a number of your customers will want to find out about lunch deals while some will only be thinking about your weekend supper deals. And others might only want information and facts regarding live music (if any) scheduled in the course of the evenings.
Create several targeted contact lists. Then, get in touch with each one with the particular offer or details your customers want.
#3 – Periodic Customer Rewards
A few of your clientele will pay out a lot more money in your restaurant, or visit far more often, than others. Set up a VIP club for them. Doing this lets them understand that they are important to your enterprise. It encourages them to return over and over. The more exclusive the club, the better the attraction to belong.
Periodically, deliver your VIP customers small rewards that convey your gratitude for them.
Such as, offer them free hors d’oeuvers or a totally free dinner. Inform them the rewards you are providing are reserved for VIP club members. You are going to find that these customers will become much more faithful to your restaurant. They will additionally be more inclined to inform others about you since they are treated so well.
#4 – Instant Coupons
Discount coupons will not ever go out of style. Nearly everyone enjoys getting a discounted or free item, particularly at dining places. For that reason, incorporate coupons into your group text campaigns.
Create a list of potential deals, and rotate through them week by week. For instance, present “Buy one meal, get 50% off the second meal” during week 1, and “Free drink with a meal” during week 2. Then, present “$5 off a minimum $15 order” the subsequent week. The promotions can bring people to your restaurant. Revolving them keeps customers interested while enabling you to test which deal provides the best results.
#5 – Converse With Subscribers
Once every couple of months, ask your group text message customers to identify the sorts of promotions they most take pleasure in. You may automate the procedure. First, generate a poll, and upload it to your internet site. Then, deliver a communication to your customers, asking them to participate. This lets them know you’re interested in their feedback, and provides them an opportunity to impact future deals.
SMS promotion could be a powerful tool for getting clients back to your eatery. It’s also one of the lowest-cost marketing techniques that may have a significant effect on your bottom line.